Hello! My name is Diego Loyo and I like draw and design stuff!I'm based in Milwaukee, WI, and I graduated from the Milwaukee Institute of Art & Design in 2023 with a BFA in Illustration. That same year I traveled to Berlin, Germany for a 2-month-long art residency at the Berlin Art Institute!I started my professional career at a creative agency in Milwaukee where I illustrated a children's book and tackled projects ranging from healthcare technologies to pilates studio branding!Inspired by old Sunday comics, underground art, and anime, my illustration work is imaginative and whimsical. I love to use bright colors, bold lineart, and hand-rendered type that turns every piece into a delicious little snack for your eyeballs (tasty!)

(or reach out at diegoloyo.art@gmail.com)

"Vomit Coffin"
Lyric Poster

Process

Secret Lives of Color GIFs

Reunion de Arcilla Zine! NSFW: Blood !

MIAD x Colectivo Coffee Roasters 2022

Every year MIAD collaborates with Colectivo Coffee Roasters to create four unique limited-edition cup designs. In 2022, I was selected as one of the winners! The first design on the left was chosen for the summer cups alongside three other students. I used my experience as a barista to create a hand-held comic about the process of making a latte!Pretty cool right?

Final Product

Process

It Was a Dark and Silly Night by Jooste Swarte Poster

Inking Process

Nonagon Infinity by @kinggizzard Band Tee

Process

2023 Senior Thesis:
A New Magician's Handbook

For my senior thesis at MIAD, I wrote and illustrated a handbook on witchcraft and magick for a gender-neutral audience in the style of a medieval fantasy tome.
I was really inspired by tarot and spirituality in school, and I thought a handbook compiling everything I learned would be a great way to recount my experience at MIAD and give me some experience doing editorial illustration.Although the book is only just a proof-of-concept (the writing could definitely use an editor or two), I'm still very proud of the end result!

Stickers

Colectivo Coworker T-Shirt Design 2025

I designed two 12”x12” T-shirt designs for an internal Colectivo Coworker T-Shirt Design Contest. The designs were anonymously reviewed by the art team, and my first design got picked.
I guess they really liked snakes!

Screen Zombies and the Rise of the Backyard Explorers Children's Book

I illustrated a 52-page children's book with 26 full-bleed spreads and flysheets as well as additional spot illustrations for the dedication and "About the Author" section.
My work included designing the characters, designing the storyboards, lining, coloring, and rendering each illustration.

Using my illustrations from the flysheet, I also created a seamless pattern to be used for wrapping paper! (Unless you're thinking of redoing your walls...?)

Somos Pilates
Kansas City Branding

Designed a logo and brand identity for a new pilates studio opening in Kansas City.I took inspiration from ambigrams; words that can be read both right-side-up and upside down. This would reflect all the different positions your body takes during pilates, and I thought it would be really cool if someone noticed that they could still read the logo when their head was tilted back on the pilates reformer.The main "S" shape also resembles a person stretching, and the shadows on the letterforms gives the sense that the logo itself is stretching and doing pilates too.I took this opportunity to learn how to do basic animation in After Effects so I could show the wordmark's reversibility!

Sugar Maple
Hot Dog Sucking Contest Graphic

Designed and illustrated a mascot for a hot dog sucking contest at a local bar in Milwaukee for two years in a row!
I worked with my friend Harrison (the bartender) to create a graphic to print on beer glasses and T-shirts to promote the contest!
I drew the mascot and Harrison laid out the type.(Oh, and I got totally SMOKED in the contest... I barely drank all my beer.)